Building Confidence As A Beginner Coach

What are you going to do if you’re not confident enough to be a coach?

I think this is a big question because a lot of coaches struggle with confidence. So, let’s go through this.

Confidence is all about internal certainty. Now, let me ask you. What is it you’re specifically not certain about?

Maybe, you’re not certain whether you can create change or results with your clients. If that’s the problem, then I believe you should get trained well by a coach who knows what they’re doing and who can train you how to get extraordinary results for your clients. You should be training with some tools and techniques that really create amazing change or at least be trained on how to get results with people. That helps you feel that internal certainty. That’s at least what I’ve done.

I don’t recommend doing some cheap courses or something that’s like buying a cereal box for 20 bucks or 100 bucks. A coaching course that’s anywhere between $3,000 to $10,000 in most cases is good.

Once you know how to create change or you know how to create results, the second thing I think is really important to improve your confidence is if you have transformed from the tools of what you sell. If that happens then you will certainly feel way more confident and certain about it.

Someone used coaching tools with me and then I transformed and when I changed I realized that was worth it. I can definitely work with other people and create these results, because it worked for me. So, that’s what led to me feeling so passionate about what I sell.

The other thing that I think is really important is to start with charging something that’s worth the value of your time that you feel certain about. Don’t charge 10s of 1000s of dollars if you don’t believe it’s worth that right now, but you do have to charge and start with something. Do not start with pro bono because that is not the way to get confident. If you do that, all you’re going to do is attract people that are not committed which means they’re going to get less results and you’re going to feel less confident. You’re also teaching them how not to value themselves because you haven’t valued yourself. And I think you should teach people how to value themselves by you doing it yourself. That’s how to create empowerment.

So, I started 150 an hour and then I moved up to 300 an hour, then 500 and went up like 2000 for one on one. But you cannot sell something if you’re not sold on it yourself. You have to be sold on all the reasons why you’re coaching is worth 10 times more than what you charge. 

And in people’s health, in their body, in their finances, in their family, in their relationship with themselves and relationship with other people emotionally,  and in their career, what are all the negative consequences if they don’t change? What are all the positive consequences if they do change in every area of their life one year from now, five years from now, or 10 years from now? That’s how you are really going to stack confidence in yourself– by repeating that to yourself.

I had a guy who said to me he had 4 sales calls and none of them bought and they all said to him that they’d get back to him but they didn’t. Maybe that has happened to you too. Anyway, I advised him to speak to people not just from the level of his mouth, but from the level of his heart and spirit.

You have to move people emotionally to buy. If you can’t do that, they aren’t going to buy. People make decisions based on emotion and they support it with logic.

If someone’s giving me objections, I lean in and I get even more passionate about why they must do it and about what it is going to do for them. I get so much certainty in my spirit that I just go there and they feel that they need to do it.

I built this confidence and this certainty by doing what is called incantations– a statement or a sentence that you say to yourself repeatedly, but not just from the level of your mind, but with emotion. If you do say something to yourself over and over again with deep emotion, you build so much certainty and confidence. That way, you’re stacking all the reasons why your programs are worth way more than what you charge and when you get on a call, you’re ready.  The battle is won before you step in the ring.

The last thing I want you to do is change your identity. If you say you’re just a new coach starting out or you’re just doing it as a side hustle then that is not the identity. 

When I had nothing, I said I’m a million dollar coach. I’m a world class coach. That was my identity and I was saying it over and over again, so when I got on the call, I could let them feel that they’re working with the best. I’m the best. I said I was the best before I became the best. That’s how Connor McGregor got so good. He said he’s the best and so he trained like the best, spoke like the best, and acted like the best. That’s how you should think now. 

So, all those things packaged together are going to help you transform your competence. Every morning you should be doing a ritual of incantations for a couple of minutes and just embed that certainty by repeating the same statements over and over again with emotion that empowers you to build those neurological connections in your nervous system. By doing that, you become super confident.

Luke Hawkins

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