How To Attract More Coaching Clients When You’re Not Getting Any

I’m going to tell you about what to do when you’re not getting coaching clients.

You could be a healer, or a coach, or a consultant. The idea of businesses is that you want to get the most amount of clients you can get. The money that you earn in your business is proportional to the amount of clients that you can serve. Ideally, you want to be doing a one-to-many program versus a one-to-one. And you want to get coaching clients because if you don’t have any, you don’t have a business.

I’ve said this to people on calls that I do that it doesn’t matter how great of a coach you are. You might have all the tools, you might have all the skills, and you might be really good at transforming people. However, if you’re not able to get clients, then it doesn’t matter how good you are. Your skills will stay on the shelf so to speak because nobody gets to experience that.

Over time, I’ve had phases where I’ve got lots of coaching clients coming in at one time and other phases of the business where it seems like there’s no clients coming in. I’ve been through these phases. I’ve been doing this for seven years now.

I remember about five years ago where it was Christmas time, I was looking for “quit smoking clients” and I wasn’t getting any. I was then speaking to my mom at that time and she’s like “ Luke, you should go back to school and teach. This is not going to work out for you”.

And as I know it has to work out. 

I was even really frustrated because I was going to all these real estate agents on the Central Coast – about two hours north of Sydney. I remember knocking on their doors saying “Hey, do you want to do coaching?”

I remember handing out flyers to quit smoking and literally no one was buying. I realized it was very tough at that time when I got myself out of that hole.

If I didn’t get out of the hole and if I didn’t get clients, then literally I would not be paying my mom’s board. I was still living at my mom’s house at 27 years of age. I knew I needed to pay board and I needed to get clients, because otherwise I’m gonna have to go back to school and teach. 

That was a big phase where I was very close to just giving it up and quitting. I was at my lowest point of actually getting clients. 

I’ve had other phases as well. So, if you’re a coach right now, you’ve probably had phases where you’ve struggled getting clients. Therefore, let’s look at what to do.

1. Identify the root cause. What is the real chokehold? the real reason? Then write down the root cause as to why you’re not getting coaching clients. People get stuck even at this step because they put themselves at the effect of something outside of them. It could be saying:

I don’t have time.

It’s my kids.

I don’t have money.

It’s Christmas time.

It’s something outside of them that they blame. Or they’re going to find out that it’s some fear or some belief that’s holding them back.

You should be able to identify really what that root cause is and why you’re not getting any coaching clients.

2. Get yourself in a state of certainty. What happens when you stop getting clients in? Do you think your certainty is going to go up or is it going to go down? For most people, it’s going to go down. 

When your certainty starts to go down because there’s no results coming in, what do you do? In cases like this, some people will start beating themselves up and they start focusing on what they don’t want. As a result, they stop attracting and stop doing things that will get them results.

You can’t let your energy drop. You can’t let your certainty drop. It’s like you’re out in the surf and you’re waiting for a wave to come in. Sometimes the set comes in with lots of waves, other times it’s a longer wait between the sets. 

But you have to know in the universe, there is a lag time. There’s a lag time between the actions that you take. You put all this energy out, the energy goes out. But then, you have to wait for the energy to come back as it’s not going to come back straightaway.

That is how you gain mass momentum. You have to keep doing what the right things are and keep doing what’s going to work. Also, trust. You have to trust that it’s going to work and keep focusing on what you want no matter what. So, when there’s no external certainty and no external results, then your internal certainty goes up.

What else can you do?

What else can you make happen?

There’s got to be a way. And in that emotional state, you’re going to get much better answers when you’re uncertain. When you’ve got a big enough WHY and you’ve got certainty, you will find the HOW. But before that, you should get out of that state of uncertainty and fear.

Make your goals of getting coaching clients a “must”. If your goals are a “should” you’re not going to use all of who you are. It’s not going to happen.

3. Look at why something is not working. Just look at why.

Is it your sales skills?

Is it that you’re using Facebook when you should be using Instagram to get leads?

Is it what you’re writing in fb messages to people?

Is it that you’re in scarcity?

Is it that you focus on what you don’t want so you’re just getting crappy energy back?

There are a lot of things to consider why something is not working. It could be that you’ve got the wrong niche. It could be that your product or your program isn’t good enough. Look at why people are not buying. That’s important. 

4. Look at what you can do differently. When you’re not getting what you want, that does not mean you use less of who you are. It means use more of who you are. And also believe that you have to develop your spiritual muscle for you to have faith and have trust to see what really is inside of you. You won’t find your potential when it’s easy. You’re gonna have phases where the clients don’t come in and it’s not easy. So, that’s when you got to lean in and increase your energy.

When you’re not getting clients, ask yourself.

What else can I do?

Have I tried this?

Have I done this?

People might say “I’ve tried everything!”

Yes, you might have used everything but remember that everything’s vibrational. You have to have that certainty, take massive action, and do whatever it takes and think strategically about what’s going to work.

5. Ask for help. If you have someone that you know has done it before and who has been through this before, they have their ways that’s getting them consistent coaching clients. You should go and talk to them.

Some people would just say “Oh, what should I do?”

But you should know that WHO is even better than WHAT. Who has done this before? Go and speak to them. Maybe even pay them a bit of money if you need to. 

Although it’s a bit sad that some people have too much pride.

“I just got to do it all on my own.”

“I got to make it all happen on my own.”

“I just got to prove myself on my own.”

That’s not gonna take you far. Ask for help. That’s how you’re going to get there a lot quicker. That’s what I’ve found to help me grow and create success in my business and get coaching clients.

Luke Hawkins

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