Step 6.2 – What Type Of Content To Build

Content Creation

Building Content

The key to building content is to make it relevant to your target market and value adding. No one cares about you, they care about what you can do for them. So you need to ensure every post you do ties in to them and how they can benefit from you. This doesn’t need to be some massive thing, it can be as little as an enjoyable article, a post about peoples beautiful photos, images of friends, your story and how that relates to your target market, as long as there’s a value add of some sort, and this can simply be making them feel good and connected to you and your company.