There are two main ways to generate leads, both organic which means free and also paid. Paid advertising is good. It’s just you want to leverage as much as you can your personal page. The reason why is its much easier to sell to a market that knows, likes and trusts you. That is your current friends list. Your goal is to get to 5000 on your friends list that are your ideal client as quickly as possible. Even if you have only 200 friends to start that means you’ve got more opportunity to add people who are right for your business that you can serve.