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The 3 Elements of a 7-Figure Coaching Business


I think it’s most important that your direction is right. There are so many people who put in a lot of effort and action and there are also people who, maybe put in no action. But regardless of how much action you take, if you’re in the wrong direction it doesn’t matter how fast you’re going. 

So, I want to talk about the three elements to help you create a seven-figure coaching, or consulting, or healing business.


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The first element that you need is to be clear on your niche. I coach a lot of people from around the world and this is probably one of the things that people struggle with the most. They ask questions like:

What should my niche be?

Why do I even need one?

And a lot of other people just want to be a generalist because they don’t want to lose business. They go “Oh, well if I had a specific niche, I don’t know if that’s good for me because I might lose the business and I might miss out on helping other people”.

But that’s not going to serve you. 

If you think of Amazon, they only started by selling books. Once they took over the book market including Barnes and Noble and all other bookstores around the world where you had to physically visit the shop and get your book. That was an advantage for Amazon because they realized that they could actually ship these books out to the customers rather than create physical stores. They knew that when they go first for the book market, they are going to advance into other areas.

When they took over the book market, what they did next is they got into videotapes and started selling them online. After that, they went into distributing music. And now, they have like 700,000 or more different products. But they started with one – selling books and they became known for that.

So, if you’re not at a million or 10 million yet, which you’re probably not, for most people, then you’ve got to start with one thing.  Just get one type of client and know their demographic. 

What are they? Male or female?

What is their age range?

What are their interests?

What type of job do they have?

Those are their demographics.

Then you need to know their top three problems and the top three solutions that they want. Know what their current situation is and their ideal dream situation. Once you know that niche, that’s what your message, your content, and your marketing are gonna be based on.

Once you give value to that niche and you start solving their problems for free, people are going to start seeing you as an authority and start trusting you because you’ve given them value and solve their problems for free. So, do not be a generalist. Whatever you have done in the past or whatever resistance you have to it, just be a specialist.

The second thing you need to obtain this 7 figure business is to create a “lead and sales machine”. That means getting a lot of leads into your business which is done by two types of marketing– content marketing and direct response marketing.

Content marketing means giving free value content and not asking for anything in return. Then you can follow up those leads. That’s what I teach my coaches – to put out content and then chat sequence those people and get them on the phone. Most people don’t have enough brand positioning to sell online just yet. That’s why they have to sell on the phone starting out. If you don’t like selling on the phone, well I say it’s pretty much too bad, because sometimes you’ve got to do things that you don’t like. 

Direct response marketing, on the other hand, is where you might do posts. This is where you say “Hey, if you want this offer then pass your name, email, and phone number to me and I’ll give you this piece of value in exchange”. 

But actually, you need both. You don’t want to just only be doing content. You want to be doing direct responses as well. 

You can give, give, give, and then ask and do a direct response. Once you get a lot of leads in, you can have a sales machine where you should know how to sell and close them. 

I looked around and I thought what the difference was between those people in the coaching industry that are so successful versus those that are just not as successful. And I saw that the core difference was that, one had a slightly better product while the other one had a shittier product but was better at selling it. Thus, you got to be really good at sales and putting time into that.

If you want scripts or further information on what we do, please reach out to us. But you definitely need your success to be directly proportional to how many qualified leads you get. And it’s not just any leads. They should be qualified which means they have the problem that you solve and they want to buy it. That’s very important. 

Let’s say you get 20 leads a week. You should close at least one out of four. And if you have a $2,000 program and you make five sales, that’s $10,000 a week. It’s very powerful.

Now, the third element that you need is scalable and profitable programs. If you’re only doing one-on-one, then you know you’ve got so many hours in a day. You can’t keep working 24 hours a day doing that. There’s always a limit to how much and when you can do it and that way can lead you into doing one-too-many. You’ve got to do a group scale. 

And about limiting beliefs.

“Oh, how can I get a result with my clients doing group stuff”?

“I’m so intuitive doing one-to-one.”

“I don’t have a technique to do one-to-many”.

Those limiting beliefs are not going to get the breakthroughs. You can definitely get the breakthroughs using one-to-many. You just need to know how and you need to be trained. You just have to allow that possibility. And if you want to make it quicker, then find someone who’s already doing it – whether it’s me or somebody else. But again, you’ve got to have those group programs.

The thing that’s challenging right now is that so many people are tired. They think they have to do it in live event format or they have to see you in person. And with the world conditions going on this time, it makes it very hard because that means people have to live close to you to use your service. It’s not very scalable that way. I recommend you going online and creating these breakthrough processes online. That’s what is going to allow you to reach a lot more people.

I hope this has helped you with your business. And just to wrap it up,  the three core elements to creating a 7-figure coaching, healing, and consulting business are getting clear on your niche, building a lead and sales machine, and creating scalable profitable programs to sell.


Luke Hawkins


How To Attract More Coaching Clients When You’re Not Getting Any

I’m going to tell you about what to do when you’re not getting coaching clients.

You could be a healer, or a coach, or a consultant. The idea of businesses is that you want to get the most amount of clients you can get. The money that you earn in your business is proportional to the amount of clients that you can serve. Ideally, you want to be doing a one-to-many program versus a one-to-one. And you want to get coaching clients because if you don’t have any, you don’t have a business.

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I’ve said this to people on calls that I do that it doesn’t matter how great of a coach you are. You might have all the tools, you might have all the skills, and you might be really good at transforming people. However, if you’re not able to get clients, then it doesn’t matter how good you are. Your skills will stay on the shelf so to speak because nobody gets to experience that.

Over time, I’ve had phases where I’ve got lots of coaching clients coming in at one time and other phases of the business where it seems like there’s no clients coming in. I’ve been through these phases. I’ve been doing this for seven years now.

I remember about five years ago where it was Christmas time, I was looking for “quit smoking clients” and I wasn’t getting any. I was then speaking to my mom at that time and she’s like “ Luke, you should go back to school and teach. This is not going to work out for you”.

And as I know it has to work out. 

I was even really frustrated because I was going to all these real estate agents on the Central Coast – about two hours north of Sydney. I remember knocking on their doors saying “Hey, do you want to do coaching?”

I remember handing out flyers to quit smoking and literally no one was buying. I realized it was very tough at that time when I got myself out of that hole.

If I didn’t get out of the hole and if I didn’t get clients, then literally I would not be paying my mom’s board. I was still living at my mom’s house at 27 years of age. I knew I needed to pay board and I needed to get clients, because otherwise I’m gonna have to go back to school and teach. 

That was a big phase where I was very close to just giving it up and quitting. I was at my lowest point of actually getting clients. 

I’ve had other phases as well. So, if you’re a coach right now, you’ve probably had phases where you’ve struggled getting clients. Therefore, let’s look at what to do.

     1.Identify the root cause. What is the real chokehold? the real reason? Then write down the root cause as to why you’re not getting coaching clients. People get stuck even at this step because they put themselves at the effect of something outside of them. It could be saying:

I don’t have time.

It’s my kids.

I don’t have money.

It’s Christmas time.

It’s something outside of them that they blame. Or they’re going to find out that it’s some fear or some belief that’s holding them back.

You should be able to identify really what that root cause is and why you’re not getting any coaching clients.

     2. Get yourself in a state of certainty. What happens when you stop getting clients in? Do you think your certainty is going to go up or is it going to go down? For most people, it’s going to go down. 

When your certainty starts to go down because there’s no results coming in, what do you do? In cases like this, some people will start beating themselves up and they start focusing on what they don’t want. As a result, they stop attracting and stop doing things that will get them results.

You can’t let your energy drop. You can’t let your certainty drop. It’s like you’re out in the surf and you’re waiting for a wave to come in. Sometimes the set comes in with lots of waves, other times it’s a longer wait between the sets. 

But you have to know in the universe, there is a lag time. There’s a lag time between the actions that you take. You put all this energy out, the energy goes out. But then, you have to wait for the energy to come back as it’s not going to come back straightaway.

That is how you gain mass momentum. You have to keep doing what the right things are and keep doing what’s going to work. Also, trust. You have to trust that it’s going to work and keep focusing on what you want no matter what. So, when there’s no external certainty and no external results, then your internal certainty goes up.

What else can you do?

What else can you make happen?

There’s got to be a way. And in that emotional state, you’re going to get much better answers when you’re uncertain. When you’ve got a big enough WHY and you’ve got certainty, you will find the HOW. But before that, you should get out of that state of uncertainty and fear.

Make your goals of getting coaching clients a “must”. If your goals are a “should” you’re not going to use all of who you are. It’s not going to happen.

     3. Look at why something is not working. Just look at why.

Is it your sales skills?

Is it that you’re using Facebook when you should be using Instagram to get leads?

Is it what you’re writing in fb messages to people?

Is it that you’re in scarcity?

Is it that you focus on what you don’t want so you’re just getting crappy energy back?

There are a lot of things to consider why something is not working. It could be that you’ve got the wrong niche. It could be that your product or your program isn’t good enough. Look at why people are not buying. That’s important. 

     4. Look at what you can do differently. When you’re not getting what you want, that does not mean you use less of who you are. It means use more of who you are. And also believe that you have to develop your spiritual muscle for you to have faith and have trust to see what really is inside of you. You won’t find your potential when it’s easy. You’re gonna have phases where the clients don’t come in and it’s not easy. So, that’s when you got to lean in and increase your energy.

When you’re not getting clients, ask yourself.

What else can I do?

Have I tried this?

Have I done this?

People might say “I’ve tried everything!”

Yes, you might have used everything but remember that everything’s vibrational. You have to have that certainty, take massive action, and do whatever it takes and think strategically about what’s going to work.

     5. Ask for help. If you have someone that you know has done it before and who has been through this before, they have their ways that’s getting them consistent coaching clients. You should go and talk to them.

Some people would just say “Oh, what should I do?”

But you should know that WHO is even better than WHAT. Who has done this before? Go and speak to them. Maybe even pay them a bit of money if you need to. 

Although it’s a bit sad that some people have too much pride.

“I just got to do it all on my own.”

“I got to make it all happen on my own.”

“I just got to prove myself on my own.”

That’s not gonna take you far. Ask for help. That’s how you’re going to get there a lot quicker. That’s what I’ve found to help me grow and create success in my business and get coaching clients.

Luke Hawkins

How To Become a Leader in This Time of Uncertainty


I’ve been receiving several inbox messages, speaking to different people on the phone, and just getting an understanding of where everybody is, given what’s going on in the world right now.

Regardless of what you believe about what’s happening in the world in terms of the worldwide pandemic—coronavirus—that has been communicated to us through the media and other communication mediums that we have, what is happening right now is that humanity is facing the biggest collective crisis that we’ve ever faced in a long time. 

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But what I mean by crisis is beyond what you believe the effects of the virus. It’s the mental and emotional health of people around the world. I know there are a lot of people out there that are struggling with anxiety, depression, fear, and engaging in more sabotaging self-behaviors than before because of what’s happening right now. 

Nobody knows how this is going to end up. It’s very hard because we’re in a time right now where humanity can take one or two directions. And one of the directions would be nice for life to go back to the way that it was. However, you have probably noticed that it’s very likely for it to be different because there are higher-tech companies that are wanting to track us, there are a lot of restrictions on our freedom, and there is a lot of monitoring of us now.

We don’t know what’s going to happen in the world going forward. But let us focus on what we can do right now.

I believe that we are what we are today because of the total collective consciousness of humanity which is giving us the quality of life and the living experience that we have right now.

What contributes to people feeling depression or anxiety is their focus. Whenever you’re focusing on what you can’t control, what you don’t have, or what the worst-case scenario is, you start to feel emotions that become very unpleasant for you. And if it’s your consistent focus, then you’re going to have a pretty negative experience and you’re not going to produce empowering behaviors from those emotional states.

So, what you’ve got to do is focus back on what you can control. 

What do you have?

What’s positive about what’s going on right now?

I know it’s hard to say it because I’ve certainly had times where I struggled to say what’s positive about what’s going on. But in the real move, what you can focus on and what you can do is an opportunity for you to express more of your gifts in this world than you ever had before. If there’s never been a greater indicator of a need and demand for coaching, consulting, and healing work on this planet, then you’d never see anything like this.

People only make decisions because of the emotional state that they’re in. And when you’re in fear, anger, greed, or any negative emotion you generally make the wrong decisions.

I believe it’s your role as a coach, or a consultant, or a healer to do more than you’ve ever done before. Not less. Because there’s more need and you have to be awake and have the ability to question what you see and hear outside of you and define your truth. But a lot of people don’t have that ability just yet.

They’re saying that people always do their best with the resources that they have but there are a lot of people out there that don’t have a lot of resources. They are in a lot of fear right now. 

Suicide has gone up crazy and that’s because people just don’t have the resources. They’re too identified with their ego in mind. They think who they are is their thoughts instead of seeing themselves as the awareness of those thoughts.

You don’t need the outside conditions to change to feel good. It seems more difficult but if you get rid of that belief system that something has to be changed outside for you to feel fine, then you can give yourself a mission to feel good right now and just decide that you’re going to be happy no matter what.

I don’t know how long it’s going to take but we need to get through this experience to bring all the collective darkness and ego to the surface. 

Ask yourself. What if I just decided to put my head down and give a hundred percent and focus on all of the things I can control and what I can change?

Because that’s what creates massive changes on this planet. It’s starting with yourself.

What is your pattern of focus?

What is your pattern of meaning?

What is the pattern of physiology that you’re living each day?

The quickest way to change your status is to move your body and then start focusing on what you want, what you have, what you can control, and what’s positive. 

It’s time for more creators to step up. Right now, I’m creating a new program called Neuro Transformation Therapy. I’m creating it because I want to go out and heal more people and I want more coaches to do the same–help wake more people up, unplug from the metrics, and start to create themselves and their future. 

So, if you know that you’re at cost for how you feel and for everything in your life right now, no one else is to blame, but you. You chose where you are right now and you’ve all contributed to it. 

Another thing is we should be training our body every day and looking after our health. That’s something we can control to a very large extent.

Create some rituals for yourself and create some new standards that you’re willing to stick to during this time. Think of what they could be. Just turn your decisions to what you’re willing to do that you haven’t done in the past. That’s what’s going to help you feel fulfilled. Fulfillment comes from contribution and doing something meaningful—something that you love, something that’s expressing your gifts, and contributing to more than just yourself.

The more you do those, you’re not going to feel down because you only feel that way when you’re only focusing on yourself instead of focusing on what you can do for others like helping somebody who is in a dark place, struggling to help themselves, and reaching out to someone to know how they are doing if you haven’t heard from them for a while.

We’ve got to be together on this and we’ve got to meet people where they’re at, not from a place of judgment. We just have to be open and give love unconditionally to those who need it. 


Luke Hawkins




How To Rip Open 2021


What are you going to do this year?

Are you going to do what you know you should do? 


Because the only thing that is different, between the qualities of people’s lives, is their standards of the things that they make a must. What is a must for you? Because, if you want to stay in the same place as you were last year, then don’t do anything different. But if you want to be in a different place than last year, then the only way that’s going to happen is if you’re going to do something different from what you did last year.


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That begins with asking the question “Who are you going to be this year? What are you going to believe? And what are you going to focus on?” Because whatever you focus on is going to expand.  A lot of people get stuck because they focus on what they don’t want, what they can’t control, and what they don’t have. 


Many people talk a good game and say “I’m going to do this, I’m going to do that this year”. But the truth of it is they hate challenges or problems in their lives. And they quit. This is what most people do. They say they’re going to do all these great things. But when it comes down to it, or when they’re getting hit by the universe or a little break downs jump from the sky and hit them on the head, they decide to sit down and lay on the grass for the rest of the year. And they’ve quit even before they give themselves a chance to achieve what they really wanted.


You don’t want to be that person now. You want to be the doer this year and you’re going to start to achieve that by raising your standards and by demanding more of yourself. 


For most people, what holds them back is that they struggle to believe in themselves and what they can achieve in their lives. Therefore, they don’t take actions and struggle with things like impostor syndrome.


I spoke to a lady today and she said to me “Luke, I want to achieve all these things. I’ve done all these coaching studies, but I think to myself like who am I to tell people they can achieve their goals? Who am I to coach somebody? Who am I to do this?”


People take advice all the time. They take advice from the mainstream media, from the news, and even from people who don’t have their best interest at heart and wonder why they’re stuck.


You have been conditioned your whole life to live in a state of fear. And that’s a problem. I don’t know if you’ve ever questioned this, but ever since you grew up in school, they tell you all the things that you can’t do, what you can’t be, what you can’t have. And people project those limitations on you. Then you begin to wonder why you are what you are. Because you’ve listened to the wrong people.


Your breakthrough happens when you ask yourself “Who am I really? Am I really these thoughts in my head that limit me? Are you really those thoughts? Is that who you are?” No. Those are just thoughts in your head that you’ve learned and taken on. They’re not yours, but you’re letting them control you.  


You are not your thoughts. You’re the infinite awareness and infinite source of where everything comes from. You’re connected to everything and everyone that can’t be measured or limited. Nothing can measure the totality of who you are. 


I think it starts by asking yourself what will make this year a great year. 


What do you want to achieve? 

What are your goals for your health? 

What’s your goal weight? 

What’s your muscle mass? 

What do you want your body to look like? 

How much energy do you want to have each day?


Then you want to ask yourself what your goals are in the relationship area of your life. 


Maybe you want to find a partner or maybe you want to leave your partner—find a new one. But you’ve got to get clear of what you want in this relationship area of your life. That’s really important. 


What’s the relationship with yourself going to be like?

What emotions are you committed to living in this year? 


Most people live in the emotions of anger, sadness, fear, hurt, frustration, beating themselves up because they’re somewhere different from the person next door to them. 


So, are you going to be compassionate with yourself? 

Are you going to be loving? 

Are you going to be kind to yourself this year?


And then you find answers. 


What are your goals there? 

What do you want to see happen? 

What do you want to see be achieved? 


And in your business or career.


Where do you want to be? 

What skills do you need to learn to become or to achieve your goals in your business or career? 


Very often we need different skills. Ask yourself what skills are missing. Maybe you are missing marketing skills, lead generation, and sales. It could be anything, but you’ve got to ask what’s missing and you’ve got to learn it. 


What experiences or adventures do you want to have? 

How do you want to reward yourself? 


I think you should reward yourself once you achieve certain miles in your life. Because otherwise, what are you doing it for? Then the other thing is, what are your goals in your philanthropy? What causes and how much you want to contribute to different causes and charities? 


I’ve set a goal of what we want to give this year as a company to charity. I love giving to Operation Underground Railroad, which is a foundation that’s about protecting kids from sex slavery and child trafficking. Because there are 2 million kids a year that are trafficked and are sold for sex.


Set goals in all those areas and then ask yourself what are the values that you need most in your life? 


What are the emotions you are going to live in? 

What identity do you need? 


Most people think about the future with their identity. And their identity comes from their history–where they don’t think about their worth, what they want in their life, or they just think that they’re broke and keep telling themselves “I’m broke”. That’s what they continue to manifest. They tell themselves that they’re impostors, that they’re procrastinators, or that they’re shy or whatever it is. 


Doing that doesn’t serve you. You got to come up with a new identity. 


I think early on I’ve shared this, where I have no money I’ve slept in my van and I just got training and coaching. I told myself I’m a million-dollar coach. I said who I am in my future is who I am today.


You become what you think about. Don’t just sit in silence. Don’t just be a talker. Be a doer and take some risks. You got to do things you’ve never done before, you’ve got to invest in courses or programs to learn what you need to learn. There is no growth without risk. Everything you want is on the other side of fear.


I talked to a number of people and some of them want a different life. I ask them what’s holding them back. The reason why they stay stuck is that they tell themselves stories about why they’re not where they want to be. They say “I don’t have the time, I don’t have the money, I don’t have the resources, I don’t have work, I don’t have the leads, and I couldn’t have something that’s outside of me”. But those are some things that are inside of you. What you don’t have is the commitment, hunger, resourcefulness, and the whatever-it-takes attitude. 


Many people are also missing their total self-honesty. And you can’t change what you’re not honest about. So it’s time to be honest with yourself. 


What is really holding you back? 

What is the root cause? 

It’s time to deal with it. It’s time to make a new decision. You’ve got to commit to doing the actions and you’ve got to commit to doing the work. 


It will pay off. There is an allowed time and there is a delay in the results that you get after the actions that you take. A lot of people get stuck because they take this action in a short span, and they wonder why the universe didn’t drop them million dollars from the sky. It’s because they didn’t commit for long enough, they didn’t stay the course long enough, and they only played one game– not the whole season, that’s why they didn’t win at the end. 


You have to think the whole year, you’ve got the same standard. You’ve got to make it a must.

What helps to motivate me is the goals that I have to contribute outside of myself and thinking of how I’m going to help other people who can’t get to help themselves. That drives me a lot. I think you should set some goals of what you want to give outside of yourself as well. People will do more for others than they would do for themselves.


I hope you’ve got some value out of that and you make some new decisions about what you are going to commit to for this year, about what your standards are going to be. And make it happen.


Luke Hawkins





Vulnerable share: How I went from sleeping in my Van to….

I was going through the archives over the weekend and thought I’d provide some background to my story. You might find this comical or inspiring…. or both.


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Well it all started here. This is the Van I used to sleep in to do seminars that I paid for with the last of my money. I remember it clearly because this Van cost me $1000. Not sure if I over paid…..

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Then after learning how to coach people I decided to run a seminar in Jan of 2016 at The Toukley Beachcomber Hotel on the Central Coast. If you dont know where it is, its pretty much the place you go if you wish to be homeless or visit one of the 10 nursing homes Toukley has to offer within a 10km radius. I guess you could call it ‘retirement paradise.’

Hey look after handing out flyers on the street for 8 hours a day for 2 months straight, 1 person decided to show up to my seminar. This is Darren (who is a legend by the way)….


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Then I remember I moved to Sydney and in 2017 I hired my first employee. This is Ronny. I called him the Chilean legend. He helped me with my admin and student support and was making sure I didnt go insane from the 14 hour+ days. He was very good at telling me to sort the pieces of paper I had all over my floor that contained all my business information. I guess you could say I had alot to learn…


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I tried all kinds of things to get leads. On this occasion I thought it would be a good idea to drive to Wollongong and put up a stand at a psychic fair. I think I spent more money at other peoples stands than what I made at my own…

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Anyway, fast forward to Nov 2019. Then this happened…

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That was 143 people who all turned up to my event. So how did go from 1 person in jan of 2016 to 143 in Nov 2019?


Well it was these things that I implemented that wish I implemented years sooner..

1. A Clearly defined niche

2. A social media plan

3. Paid advertising.

4. Systems and processes in my business.

5. A strong sales system.

6. Learnt how to build a brand.


If you are someone who is earning less than $30,000 per month in your coaching business I can guarantee you that any or all of those 6 things are not where they need to be.


If I can go from sleeping in my Van to running Australia’s biggest seminars for Coaches then I believe you also can achieve your dreams and goals.

All I did was ask for help.

H E L P.

One of the most powerful words for growth I believe.


Love and light,


– Luke 


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